Meal Reminder, UX and UI Design for a Meal Planning and Reminder App

Customer

The customer was a startup founder in the meal planning and reminder app industry.

Challenge

The challenge was to create an attractive and user-friendly UX/UI design and a compelling pitch deck that would captivate potential investors and secure funding for the startup. The goal was to stand out in a competitive market and demonstrate the app's unique value proposition.

Solution

To address the challenge, we offered comprehensive UX/UI design and prototyping services, coupled with business analysis. We conducted thorough market research and competitor analysis to identify the target audience and their preferences. Based on these insights, we developed a strategic approach to design an intuitive and visually appealing app interface.

Our team utilized industry-standard tools such as Sketch and Invision to create wireframes, interactive prototypes, and high-fidelity designs. We focused on enhancing the user experience by incorporating features like audio play recipes, a no lock screen mode, a calorie intake calculator, personalized daily calorie intake diets, and a recipe designer based on a comprehensive product composition database.

In parallel, we leveraged our business analysis expertise to craft a compelling pitch deck. We identified the app's unique selling points, market opportunities, and potential benefits for investors. By aligning the design and business aspects, we ensured a cohesive and persuasive presentation.

Results

The final deliverables included a fully polished UX/UI design and an engaging pitch deck. The design showcased an attractive and streamlined interface, enhancing the app's usability and visual appeal. The pitch deck effectively communicated the app's value proposition, market potential, and growth opportunities, generating interest and attracting funding from potential investors.

Technologies and Tools

We utilized industry-standard tools such as Sketch and Invision for UX/UI design and prototyping. These tools allowed us to create wireframes, interactive prototypes, and high-fidelity designs. Additionally, our business analysis incorporated market research and competitor analysis to identify key features and benefits.

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